THE BRIEF

Freixenet wanted to show retailers the ability of its product portfolio to lead and grow the category through engaging and relevant in-store communications.

THE SOLUTION

Futureproof developed a year’s plan of in-store activation promotions, relevant to individual retailers as  well as meeting brand and product-level objectives. The individual executions were built on brand and shopper insights to deliver compelling, sales-driving plans.

THE OUTCOME

Data pending