Development of Prostate Cancer UK's first regular giving product
Prostate Cancer UK, having just undergone a rebrand and incorporated another charity (Prostate Action), was in a stronger position to fight against prostate cancer and prostate diseases. With this in mind, Futureproof was asked to develop a new initiative that would reinforce their new branding, raise awareness, and drive donations that would help achieve their goal of ‘radically transforming the future for men with prostate cancer and prostate disease.’
Futureproof developed ‘Save the man’, a compelling initiative that garners support through its targeted imagery and copy. We tailored the campaign to fit different audiences, including a younger audience that had never previously been targeted.
‘Save the man’ was launched across various media, including a DM pack, magazine insert and email, which was also another first for the charity. We added another variable – the type of ask – and used tracking mechanics to identify where the communications had the greatest impact.
Prostate Cancer UK seeks to ‘save the man’ with regular donations, Matthew Chapman, Marketing Magazine