THE BRIEF

White Stuff celebrated their 25th anniversary in 2012 and were keen to exploit the marketing opportunity it represented. Their in-house marketing team was already at capacity so they needed an agency able to work across multiple disciplines, cost effectively.

Futureproof was tasked with using the anniversary to build brand recognition, engender deeper engagement with their existing customers and introduce new customers to their database.

THE SOLUTION

We launched a celebratory events campaign, using a converted Routemaster bus to visit village fetes and festivals across the UK. The tour visited 22 events over the summer of 2010,  and we promoted the brand at each event; engaging audiences with activities at each stop in the journey.

Our team worked as an extension of the White Stuff marketing department to deliver a hugely successful experiential campaign, brought to life by create design and innovative ideas for events.

THE OUTCOME

A full-service marketing solution that removed the cost of multiple agencies and delivered event management, social media, branding, data capture and staffing. We increased the capacity of the White Stuff marketing department enough for them to successfully capitalise on the opportunity presented by their anniversary.

STATISTICS

Return on Investment: £1 : £2.27
Number of events: 22
Attendance at events: 764,300
Bus on the move: 28,040
Competitions: 3,955
Facebook: 2,172
Total: 798,467

Increase to revenue resulting from campaign = £90,697.00
Total campaign cost = £40,000.00