Making accounting software stand out in a competitive marketplace
Accountz is an accounting software company that provides products for both domestic and commercial use. They needed to build their brand equity with a consumer group that held limited accounting knowledge.
Futureproof positioned the Accountz brand as easy to use, supportive and good value for money: ‘accounting made easy’ and accounting for the real world’. We developed the Accountz logo, branding, advertising, and product packaging and literature to create stand-out on the shelf, and to cut through in a competitive market.
We also built brand awareness through targeted PR, and used ambassadors and opinion formers to generate buzz in the industry.
Accountz boxed software has quadrupled in market share between 2009 and 2011, making the Accountz brand the second largest seller of retail boxed accounting software in the UK. In 2012, they were on course to sell £6m worth of software.
They have also been featured in major financial news media, including Money Week and the Financial Times.