The above diagram represents the OCEAN personality test, mapping (from outside to inside) the 5 key personality traits; openness, conscientiousness, extroversion, agreeableness and neuroticism across a spectrum.
Madeleine is Junior Brand Manager in the FMCG Unit. She is responsible for project planning, management and performance, and the meeting of pre-agreed objectives for all the clients with whom she works.
With experience gained from marketing positions at companies including Red Bull UK and Pernod Ricard, Madeleine is a major asset to her unit.
CLIENTS WORKED ON WHILST AT FUTUREPROOF
- Worked with Red Bull UK in brand development, driving brand and category growth to increase visibility, distribution and brand equity
- When employed by Pernod Ricard Australia, worked in the spirits marketing team on labels such as Absolut Vodka, Jameson Irish Whiskey, Malibu Rum, Chivas Regal, Havana Club, Mumm Champaign and Jacobs Creek
- Co-ordinated and executed experiential and shopper marketing promotions for Malibu Rum, providing a memorable brand experience for approximately 8000 target consumers over 100 on-premise key accounts across the country
- Was part of a team that increased Malibu unit sales in activation accounts by an average of ~ 70%.
- Completed Bachelor of Business (applied Marketing) from RMIT University, Australia