The Greedy Book, a website that allows users to make and share wish lists of the gifts they want from online stores, needed to establish itself as the leading site for giving and receiving presents.
We designed an intuitive website that incorporated a unique and innovative bookmark application – allowing users to add items to their lists from anywhere online. Click-throughs and purchases are tracked using multiple data feeds from affiliated merchants, generating commission for The Greedy Book.
We also developed an accompanying iPhone application, which enables consumers to add to their lists when browsing offline. The application uses barcode scanning technology to recognise a product and then instantly transfers its details to a user’s wishlist.
Engaging instore communications to lead and grow the category
Freixenet wanted to show retailers the ability of its product portfolio to lead and grow the category through engaging and relevant in-store communications.
Futureproof developed a year’s plan of in-store activation promotions, relevant to individual retailers as well as meeting brand and product-level objectives. The individual executions were built on brand and shopper insights to deliver compelling, sales-driving plans.